Chances are you’ve seen a shipping container with “Maersk” emblazoned along the side at least once before.

Photoshopped images and fake news are nothing new in the war of misinformation but what’s becoming more and more common are deepfakes, and they could spell real trouble for businesses.

The recent high profile WannaCry and NotPetya ransomware attacks not only shook up the global business world, they also signalled what could be a shift to the new ‘normal’ – that is where malware authors are setting out to achieve their goal, whether that be led by financial gain or the desire to cause widespread disruption – as fast as possible through massive coordinated attacks.

A new strain of ransomware, known as ‘NotPetya’ (originally reported as Petya), has impacted individuals, private companies and public organisations including banks, airports and government organisations across Europe over the last 24 hours.